News from the Ohio Venture Association meeting on January 11, 2008

The OVA hopes you will enjoy this new version of the newsletter and will view it as a unique benefit as it supports you and your profession.

Keynote Address:

No More Waiting Around for the Cable Guy

Yuval Brisker
President and CEO, TOA Technologies

"No one else out there is doing it!" So says Yuval Brisker, President and CEO of TOA Technologies. Brisker's groundbreaking new product is a software system that offers a solution to the age-old consumer problem of "waiting for the cable guy." ETAdirect Solution Suite brings together a full array of integrated field service and appointment management tools in one Web-based application. In fact, TOA's product can "predict a 60-minute window with 96% accuracy by using real-time information from the field."

Brisker and his partner, Irad Carmi, started their business here in Ohio in 2003 after many brainstorming sessions about ways to improve customer service and defuse time-related stress issues. The entrepreneurs focused on their Customer Appointment Management™ product to redefine mobile workforce management by tracking a vendor's work throughout the day, analyzing the information, and estimating timeframes so that each customer is responded to quickly and efficiently. Brisker notes that the product is completely Web-based, is easy to learn and use, has predictive algorithms, is personalized and proactive, and offers a holistic approach to time management.

As a result of its groundbreaking technology, TOA is already working with well-known companies, such as Cox Communications, Comcast, AT&T, UPC, Bright House Networks, Numericable, ONO, and Charter. Indeed, the company has been singled out by Gartner Research, which named TOA Cool Vendor for 2007, as well as The Wall Street Journal and Forbes, which ran feature articles in their publications. It has also been written up in Integrated Solutions and Communications Technology.

Brisker notes that his product is especially attractive to his customers because there is no upfront capital investment. There is simply a monthly service charge with a multi-year commitment. "They don't have to install, buy, or maintain anything," Brisker says, adding that the technology is completely new.

Why Cleveland? While consumer waiting time is a universal problem and TOA has offices in both Amsterdam and The Ukraine, Brisker explains that Cleveland offers strength with its networking community and its lower-cost financial/economic environment. In addition, Brisker and Carmi found excellent venture capital professionals here. "At the end of the day, it's all about people and commitment," Brisker contends.

TOA's target market includes any company that has an appointment-based relationship with clients. This means that industries, such as telecommunications, utilities, and home services (installation, home health, etc.), are fair game for the new technology. "We want to continue to develop our product line and become a household word," Brisker adds. He knows that time management is key to all of these industries and that his product is a worthwhile endeavor for them.

More information:


Kevin Maris (Merrill Lynch), Steve Lance (Intralinks On-Demand), and Ben Calkins (Kahn Kleinman LLP and President of OVA).


Lynn Carpenter of South Franklin Street Partners and Tim Biro of the Ohio Innovation Fund (and OVA board member).


Wayne Zeman of Magnet, Inc., Raphael Omerza of Porter Wright Morris & Arthur, and Lee Tenenbaum of Chagrin Financial Services.

Next Meeting:

February 22, 2008
Venture Capital Summit III
Topic: "Our Economy"

Corporate College
4400 Richmond Rd.
Warrensville Heights, Ohio
(1/2 mile south of Tri-C Campus)

Registration and continental breakfast begin at 7:00 AM, with Mark Sniderman, Executive Vice President and Chief Policy Officer of the Federal Reserve Bank of Cleveland giving the early presentation at 7:30. Three panel discussions highlight the balance of the morning, with networking and a buffet lunch completing the event by 1:00 PM. Sponsors of the summit are Brockman, Coats, Gedelian & Co.; Case Western Reserve University; Felber & Felber Marketing; Key Entrepreneur Development Center; Meaden & Moore; The Gordian Organization; and The Ohio Capital Fund.

See complete details and registration.

5-Minute Forums:

Dakota Software Provides Critical Compliance Control

Dakota Software offers managers the tools to control business processes and maintain compliance measures in the workplace. Its software supports the systems and standards already in place, helping professionals to identify issues and create solutions via flexible delivery models (stand-alone or integrated, desktop or Web, ASP or internally hosted) on a local or global basis. Dakota's proactive team works to help customers extract pertinent information with only the level of detail needed, thereby making better business decisions.

Dakota is seeking funds for marketing and sales and software development. For information, contact Reg Shiverick, president, at (216) 896-0600 or see www.dakotasoft.com.

Hole In One Contest Drives Golf Growth

Charitee Golf is the industry leading provider of Hole-in-One and Closest-to-the-Pin contests utilizing the latest in solar-powered, video-monitoring, wireless technology. The company works with golf courses across the country to create excitement for golfers as well as to provide revenue opportunities. With 14 in-ground units in place and five more signed contracts, Charitee Golf currently has no competition for its touch-screen systems. The company is seeking funds for hardware installation and operating activities. For information, contact David Greenspan, CEO, at 440-248-6677 or see www.chariteegolf.net.

See complete PowerPoint presentation.

The 5-Minute Forum is an opportunity for business owners to make a 5-minute presentation at our monthly luncheon meeting for raising capital, identifying customers, establishing distribution, or recruiting management. See details.

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